The One Percent Dilemma

The 1% Dilemma: Why the Right Realtor Can Put Thousands More in Your Pocket

In real estate, every dollar matters—whether you’re buying or selling. Many sellers focus intensely on commission rates, sometimes choosing an agent solely based on who charges 1% less. But in doing so, they may overlook the bigger picture: the difference a skilled, well-connected, and marketing-savvy agent can make in their final sale price.

Is Saving 1% Really Saving You Money?

Let’s break it down with an example. If you’re selling a home for $350,000, a 1% difference in commission equals $3,500. At first glance, that seems like a substantial savings. But what if an experienced agent—one who knows the market, understands pricing strategies, and has a strong marketing reach—could sell your home for $5,000 or even $10,000 more than a discount agent?

Here’s how a top-tier agent can make a difference:

• Strategic Pricing: A skilled agent knows how to position your home at the right price point to attract multiple buyers and drive competition, often leading to a higher sale price.

• Powerful Marketing: The best agents invest in professional photography, videography, social media advertising, and email marketing to ensure your home gets maximum exposure. More visibility = more buyers = better offers.

• Negotiation Expertise: An experienced agent can navigate negotiations effectively, ensuring you get the best possible price and terms. A less experienced agent might leave money on the table.

• Industry Connections: A well-networked agent has relationships with other realtors, potential buyers, and professionals who can make the selling process smoother and more profitable for you.

Think About Your Net Profit, Not Just the Commission

Instead of focusing solely on the commission percentage, ask yourself:

• Can this agent help me sell faster?

• Can they bring in more offers?

• Will their marketing strategy increase my home’s exposure?

• Can their negotiation skills get me a better deal?

If the answer is yes, then choosing the right agent isn’t about paying a lower commission—it’s about maximizing your bottom line.

The Real Question: How Much Do You Want to Walk Away With?

A discount agent might save you $3,500 in commission, but if a top-performing agent can net you $5,000 to $10,000 more on your sale price, wouldn’t that be worth it? In the end, it’s not just about what you pay—it’s about what you profit.

When hiring a real estate professional, choose someone who brings value, not just a lower fee. The right agent can make all the difference in your final sale price and how much you walk away with.

Thinking of selling? Let’s talk about how I can help you maximize your home’s value!